Amazon Adds 15 New Warehouses: Expect Faster and Better Delivery at Amazon Now
With an aim to establish a specialized network for grocery deliveries at Amazon Now, the e-commerce company has launched 15 new fulfillment centers. The company plans to deliver perishable food items, expected to be in sync with its plan to expand into food retail business in India.
As of now, services by Amazon Now are available only at Bengaluru, Delhi, Mumbai and Hyderabad. With this new venture Amazon is giving tough competition to erstwhile players like Bigbasket and Gofers. Furthermore, the e-commerce giant has been successful in becoming a preferred market place for retail of various products. Amazon offers and sales are one of the most awaited times of the year where good quality products are sold at heavily discounted rates.
Amazon has surpassed the overall warehousing capacity of Flipkart by increasing its fulfillment centers to 56 in number across 13 states with a total storage space of 13.5 million cubic feet. Out of the total storage capacity with Amazon, 120,000 cubic feet of storage space is dedicated to Amazon Now. The freshly added fulfillment centers are going to be temperature-controlled zones, a first for Amazon in India, to store and deliver perishable products such as fruits, vegetables, dairy products, and frozen products.
Customers using the Amazon Now App will now be able to order from a wider range of fruits and vegetables and dairy products. Amazon plans to tie up with Hyper City supermarket to deliver these items since it did not have temperature-controlled storage. Benefiting from the new infrastructure capacities, Amazon Now will be offering a range of 5,000 consumables, apart from curated items across beauty, kitchen and home items, and even smartphones. “With the launch of this specialized network of 15 fulfillment centers specifically for daily essentials, we strongly believe that we will be able to better serve our customers in key metros.” said Akhil Saxena, customer fulfillment VP at Amazon India.
Amazon Now is the first step towards Amazon rolling out a full-fledged food retail business in India. Amazon Retail, the segment which is going to sell the food products, will most likely be a part of Amazon Now. As per reports Amazon has already begun a pilot in Pune for its food retail business. As per a spokesperson from Amazon there is expected to be an interaction between the two businesses, but nothing has been made clear about the operations yet. The move of adding more and more fulfillment centers also reflects Amazon’s planning to foray into grocery segment.